Business on the web moves at lightning speed and it can be an intimidating task for small business owners to keep up with current trends.  Instead of investing time and effort on the latest tech, most small business owners focus on what has worked for them in the past, which makes sense — up to a certain point.

Back in the early days of the Internet, businesses could launch a website and make money just because their competition did not.

Today is a different world entirely when you look at mobile marketing.

Responsive websites, web apps, and native mobile apps are three popular options.  Let’s take a look at each before we compare them.


Responsive Websites

Responsive websites are designed to look great on any device.  If you access a responsive website from your PC, iPhone, Android or tablet, your website will automatically adapt perfectly to your device screen.


Web Apps

Web apps look and feel very much like mobile apps with the availability of HTML5.  They typically store data in your browser’s cache for offline access.


Mobile Apps

Pure mobile apps are those that you find on Google Play and Apple’s App Store.  They are created for a very specific purpose and designed to be interactive.  Mobile apps also have the capability of in-app purchases, which is a great benefit for business owners.


Responsive Websites vs. Mobile Apps

So which do you need?  A responsive website or a mobile app?  Ideally you should pursue both solutions — if you can.  Many small businesses tend to focus on one solution for budgeting reasons but with the affordable services available today, businesses can expand their online marketing reach.

Responsive websites and mobile apps share several of the same objectives.  Users are able to interact with your brand through their smartphone, which is a step in the right direction.


Web Apps vs. Mobile Apps

Most app users cannot tell the difference between a web app and a mobile app once they have been installed.  To many people they both look, feel, and function exactly the same… with one major difference.  True mobile apps can access capabilities on your smartphone that a web app cannot, such as: your camera, push notifications, beacons, GPS navigation, etc.


Responsive Websites vs. Web Apps

A responsive website typically removes the need for a web app unless there is a need include a web app to complement your business website and brand.  Web apps are most often used to create a mobile friendly version of a non-mobile friendly webpage.


We hope this comparison provides a better understanding of how to approach the mobile market with your brand.  A responsive website combined with a mobile app will give you the best possible marketing reach.  Your website will host everything in an easy to use format, while the mobile app will have a more interactive role between your business and customers.


Whether you need a responsive website or mobile app for your business brand, the team at Mythos Media is here to help you every step of the way.


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